商务英语视听说（南京晓庄学院）智慧树知到网课章节测试答案

见面课：公司推介
1、Contact can be as simple as sending everyone a friendly reminder through office e-mail, phone calls, or a post card reminder through the mail.
A:错
B:对
答案: 【对】

2、As a chairperson, before holding a meeting, you should also decide who should attend and what the purpose of the meeting is.
A:错
B:对
答案: 【对】

3、It is ok that you begin a meeting five to seven minutes after it was scheduled.
A:对
B:错
答案: 【错】
4、If your business trip is not necessary, it can be replaced by some alternatives.
A:对
B:错
答案: 【对】
5、To minimize your itinerary can help you plan an efficient business trip.
A:错
B:对
答案: 【错】
6、“I’d like to choose a hospitable hotel located in the city center, which should be equipped with business center and swimming pool.” In this requirement for room, services are not mentioned?
A:对
B:错
答案: 【对】
7、The basic elements of a company presentation contain greeting and self-introduction, subject, main body and Q &A session.
A:对
B:错
答案: 【对】
8、Making a draft, doing brief notes and finding some pictures are the preparations before a company presentation?
A:错
B:对
答案: 【对】
9、A company presentation refers to a prepared speech given on behalf of listener’s own company for marketing and other certain purposes.
A:对
B:错
答案: 【错】
10、If the basic elements are covered in a company presentation, it definitely means this presentation is an effective one.
A:错
B:对
答案: 【错】

见面课：市场营销与产品推广
1、Marketing is much more than selling and advertising.
A:错
B:对
答案: 【对】
2、Marketing is concerned with what customers want and it should guide what is produced and offered.
A:错
B:对
答案: 【对】
3、Advertisements can’t play a large part in marketing.
A:对
B:错
答案: 【错】
4、To achieve profit is not the ultimate goal but profit is the bottom-line measure of a firm’s success and ability to survive.
A:错
B:对
答案: 【错】
5、STP marketing is a three-step approach to building a targeted marketing plan. The “S” stands for separating.
A:对
B:错
答案: 【错】
6、Advertising aims to increase sales by making a product or service known to the public and by highlighting its positive qualities.
A:对
B:错
答案: 【对】
7、A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to target.
A:对
B:错
答案: 【对】
8、Advertising media include:__
A:television
B:illboardbillboard
C:internet
D:newspaper
答案: 【television;
illboardbillboard;
internet;
newspaper 】
9、Marketing requires vision, creativity, imagination and _.
A:view
B:selling
C:anticipation
D:buying
答案: 【anticipation】
10、Marketing includes ____, publicity, promotion, pricing, sales and distribution of the goods or services.
A:advertising
B:survey
C:guidance
D:ddelivery
答案: 【advertising】

见面课：贸易流程
1、In the general trading process, the seller makes an inquiry with which the buyer makes an offer.
A:错
B:对
答案: 【错】
2、Generally speaking, further orders will follow if the initial order or the trial order is satisfactory to both parties.
A:对
B:错
答案: 【对】
3、During a business negotiation, we should never compromise in any area.
A:对
B:错
答案: 【错】
4、In business letters, the handwritten signature is below the complimentary close.
A:对
B:错
答案: 【对】
5、The body part of a business letter usually begins with reference to the previous letter received.
A:错
B:对
答案: 【对】
6、An inquiry is usually without engagement.
A:错
B:对
答案: 【对】
7、The basic procedure of an inquiry includes the following: inquiry, offer, counter-offer and contract.
A:对
B:错
答案: 【错】
8、So far as a specific transaction is concerned, an inquiry is the first real step in business negotiations.
A:错
B:对
答案: 【对】
9、A counter-offer is virtually a partial rejection of the original offer.
A:错
B:对
答案: 【对】
10、Inquiries can be classified into two groups: general inquiries and special inquiries.
A:错
B:对
答案: 【错】

见面课：面试
1、Before your interview, you should search the company’s website or read articles about them in business trade publications.
A:对
B:错
答案: 【对】
2、A a state-owned corporation is a corporate organization that owns or controls production of goods or services in two or more countries other than their home country.
A:错
B:对
答案: 【错】
3、According to the company structure chart, the departments are vertical under their department head, but horizontal with other divisions in the company.
A:错
B:对
答案: 【对】
4、“2Ls” of core competencies refer to learning competence and leadership competence.
A:对
B:错
答案: 【错】
5、In the job interview, we should try to avoid saying that we lack some core competences.
A:错
B:对
答案: 【对】
6、College students often lack skills that are valued by employers, such as critical thinking, creativity, communication, conflict resolution, and teamwork skills, which constitute the important parts of “core competencies”.
A:错
B:对
答案: 【对】
7、In the job interview, the interviewer may want to know more about your career planning by asking “why do you apply for this post?”.
A:对
B:错
答案: 【对】
8、In a resume, you should describe your relevant skills, qualifications, experiences, achievements and rewards with some specific statistics to support.
A:错
B:对
答案: 【对】
9、When making a resume, our job intention should not be vague or general but be specific enough.
A:对
B:错
答案: 【对】
10、As for educational background, we should introduce our experience in education in recent years, such as our university, our major, and our relevant curriculum.
A:对
B:错
答案: 【对】

绪论 单元测试
1、单选题：How many chapters are included in the course?
A:16
B:15
C:18
D:12
答案: 【16】
2、判断题：This course aims to develop students’ proficiency in the use of English knowledge and skills in a wide range of business environments.
A:对
B:错
答案: 【对】
3、判断题：This course is designated for undergraduate English majors.
A:错
B:对
答案: 【错】
第一章 单元测试
1、单选题：What are the basic elements in a resume?
A:one’s name, age, gender, telephone
B:one’s personal information, educational background, relevant skills and qualifications
C:one’s relevant skills and qualifications, relevant experiences, relevant achievements and rewards and so on
D:one’s personal information, educational background, job intention, relevant skills and qualifications, relevant experiences, achievements and rewards and so on
答案: 【one’s personal information, educational background, job intention, relevant skills and qualifications, relevant experiences, achievements and rewards and so on】
2、单选题：Which of the following should NOT be highlighted in your self-introduction?
A:your personal achievements
B:your relevant experiences
C:your abilities
D:your hobbies
答案: 【your hobbies】
3、单选题：In the mode of “STAR”, the letter”S” stands for __________.
A:Success
B:Standard
C:Situation
D:Study
答案: 【Situation】
4、单选题：When you are asked “why do you apply for this post?”  in the job interview, the interviewer is actually asking about ___________.
A:your self-awareness
B:your career planning
C:your team spirit
D: your anti-stress ability
答案: 【your career planning 】
5、单选题：Which of the following should you do in the job interview?
A:We should go together with our parents or our friends to help ourselves calm down.
B:We should know about the company or post applied as much as possible.
C:We should try to be friendly enough to ask the interviewer some personal questions.
D:We should wear heavy make-up to make ourselves even more attractive.
答案: 【We should know about the company or post applied as much as possible.】
6、单选题：In the mode of “STAR”, the letter “A” stands for ________.
A:Abilities
B:Activities
C:Achievements
D:Actions
答案: 【Actions】
7、单选题：Which of the following is NOT a frequently-asked question in the job interview?
A:Would you please talk about your strengths and weaknesses?
B:What are your hobbies?
C:Why do you apply for this post?
D:How does your boss evaluate you?
答案: 【What are your hobbies? 】
8、判断题：During the job interview, we can ask the interviewer directly our future salary or promotion since we are really interested in it.
A:错
B:对
答案: 【错】
9、判断题：Don’t speak with too much facial expression and too many gestures in the job interview.
A:错
B:对
答案: 【对】
10、判断题：Use some secular, free language instead of formal language to introduce yourself.
A:对
B:错
答案: 【错】
第二章 单元测试
1、判断题：If the ownership of the companies is not open to the public, we call them closely held companies.
A:对
B:错
答案: 【对】
2、判断题：Subsidiary refers to a company that is owned or controlled by another larger company, i.e. parent company.
A:错
B:对
答案: 【对】
3、判断题：A company structure chart will show the jobs, listed by job title, the reporting structure, and company management.
A:错
B:对
答案: 【对】
4、判断题：A job title is a term that describes in a few words or less the position held by an employee.
A:对
B:错
答案: 【对】
5、判断题：Financial department is responsible for delivering goods to the customers.
A:对
B:错
答案: 【错】
6、判断题：Human Resources Managers are responsible for cultivating, training, retaining, and compensating human talent.
A:错
B:对
答案: 【对】
7、判断题：“2Ls” refer to Language competence and Learning competence.
A:对
B:错
答案: 【对】
8、判断题：“4Cs” refer to Critical thinking competence, Creative competence, Cultural competence and Collaborative competence.
A:错
B:对
答案: 【对】
9、单选题：The following statements are usually related to cultural competence except______.
A:Works effectively with people from all backgrounds.
B:Discriminates against some individual or group.
C:Examines own biases and behaviors to avoid stereotypical responses.
D:Treats all people with dignity and respect.
答案: 【Discriminates against some individual or group.】
10、单选题：The following statements are usually related to collaborative competence except______.
A:Is not willing to learn from others
B:Places team agenda before personal agenda.
C:Works collaboratively with colleagues to achieve organizational goals.
D:Shows respect for and understanding of diverse points of view.
答案: 【Is not willing to learn from others】
第三章 单元测试
1、单选题：You can make your business call _________________.
A:during the dinner time
B:during the working hours
C:during the rest time
D:during the holidays
答案: 【during the working hours】
2、单选题：When answering the phone, you should not say: “___________.”
A:Where are you calling from?
B:Who’s that?
C:Who are you?
D:Who is speaking, please?
答案: 【Who are you?】
3、单选题：When taking a message in a business call, the caller should leave some basic information except ____________.
A:the company where he / she is from
B:the name
C:the company where he / she called
D:the purpose of the call
答案: 【the company where he / she called】
4、单选题：When making a call, sometimes there will be something wrong with the phone or telephone line. Which of the following expressions is not right when expressing the problems?
A:She has changed her telephone number.
B:Sorry, we were cut off.
C:The phone is in order.
D:I’ve tried to get through several times but it’s always engaged.
答案: 【The phone is in order.】
5、单选题：When asking for someone during the business call, you should not say:  “___________.”
A:Is someboby in?
B:Could I speak to someone in the Sales Department, please?
C: Please connect me with the Export Department.
D:Hello, is Jack in the office?
答案: 【Is someboby in?】
6、单选题：When making a call, sometimes there will be something wrong with the phone or telephone line. At this moment, you can NOT say:
A:Sorry, we were cut off.
B:The phone is out of order.
C:Would you like to leave a message?
D:I’ve tried to get through several times but it’s always engaged.
答案: 【Would you like to leave a message?】
7、判断题：You should try to speak as loud as possible on the phone so as to make yourself heard clearly.
A:对
B:错
答案: 【错】
8、判断题：In business calls if the person you want is not available, try to leave a message as detailed as possible.
A:错
B:对
答案: 【错】
9、判断题：Usually a business call should not be longer than 3 minutes.
A:错
B:对
答案: 【对】
10、判断题：During the business call we should stick to the subject and do not allow the conversation to drag out with meaningless chatter.
A:对
B:错
答案: 【对】
第四章 单元测试
1、判断题：Contact can be as simple as sending everyone a friendly reminder through office e-mail, phone calls, or a post card reminder through the mail.
A:对
B:错
答案: 【对】
2、判断题：As a chairperson, before holding a meeting, you should also decide who should attend and what the purpose of the meeting is.
A:对
B:错
答案: 【对】
3、判断题：It is ok that you begin a meeting five to seven minutes after it was scheduled.
A:错
B:对
答案: 【错】
4、判断题：It is not necessary to stick to the agenda during the meeting.
A:对
B:错
答案: 【错】
5、判断题：We should respect different views during the meeting.
A:对
B:错
答案: 【对】
6、判断题：A well-planned agenda, posted ground rules, and using a bin can help meeting run effectively.
A:对
B:错
答案: 【对】
7、判断题：The relaxing atmosphere is not good for the meeting to be productive.
A:错
B:对
答案: 【错】
8、判断题：You needn’t use a consistent format when taking minutes.
A:错
B:对
答案: 【错】
9、判断题：You should list all outcomes in the minute.
A:对
B:错
答案: 【错】
10、单选题：A well-planned agenda, posted ground rules, using a bin and ______ are the four most important keys to running the effective meetings.
A:the meeting leader
B:an introduction
C: summary
D:a minute
答案: 【 summary】
第五章 单元测试
1、判断题：If your business trip is not necessary, it can be replaced by some alternatives.
A:错
B:对
答案: 【对】
2、判断题：Making a positive and honest declaration can help you free from security check.
A:错
B:对
答案: 【错】
3、判断题：Every country has specific regulations on the items to be carried in and out of the country.
A:对
B:错
答案: 【对】
4、判断题：If it’s your first time to enter a country, you’d better know the relevant rules of declaration in advance.
A:错
B:对
答案: 【对】
5、判断题：The receptionist should introduce the executive to the visitor first.
A:错
B:对
答案: 【错】
6、判断题：If the meeting cannot be satisfies, the receptionist should always explain the real reason to the visitor.
A:对
B:错
答案: 【错】
7、判断题：The receptionist should keep a register which includes date, time, name and the firm the visitor comes to.
A:错
B:对
答案: 【错】
8、判断题：You should start the business talk with your business partner immediately after meeting him.
A:对
B:错
答案: 【错】
9、单选题：The following can help you plan an efficient business trip except ________.
A:Copy your schedule.
B:Be informed.
C:Minimize your itinerary.
D:Delegate the arrangement.
答案: 【Minimize your itinerary.
】
10、单选题：“I’d like to choose a hospitable hotel located in the city center, which should be equipped with business center and swimming pool.” In this requirement for room, which aspect is not mentioned?
A:facilities
B:services
C:atmosphere
D:location
答案: 【services】
第六章 单元测试
1、判断题：A company presentation refers to a prepared speech given on behalf of listener’s own company for marketing and other certain purposes.
A:对
B:错
答案: 【错】
2、判断题：If the basic elements are covered in a company presentation, it definitely means this presentation is an effective one.
A:对
B:错
答案: 【错】
3、判断题：In a company presentation, the speaker should make the content well-organized, clearly identify the main points and supporting points.
A:对
B:错
答案: 【对】
4、判断题：Nonlinguistic techniques mean body language and eye contact.
A:对
B:错
答案: 【对】
5、判断题：In the main body of a company presentation , company profile, location, key personnel, market application areas should be covered.
A:错
B:对
答案: 【对】
6、判断题：In a company presentation, some technical support especially slides, flip charts, PPTs are very important.
A:错
B:对
答案: 【对】
7、判断题：The presenter is supposed to deliver the presentation as soon as possible.
A:对
B:错
答案: 【错】
8、判断题：When company’s performance should be involved, some vivid verbs, the line, bar, pie graphs are the most favorable options.
A:对
B:错
答案: 【对】
9、多选题：The basic elements of a company presentation contain ______________.
A: greeting and self-introduction
B:Q & A session
C:subject
D:main body
答案: 【 greeting and self-introduction;Q & A session;subject;main body】
10、多选题：What are the preparations before a company presentation?
A: Doing brief notes
B:Making a draft
C:Doing oral practice
D:Finding some pictures
答案: 【 Doing brief notes;Making a draft;Doing oral practice】
11、多选题：The basic elements of a company presentation contain ______________.
A:Q & A session
B:main body
C:subject
D: greeting and self-introduction
答案: 【Q & A session;main body;subject; greeting and self-introduction】
12、多选题：What are the preparations before a company presentation?
A:Making a draft
B:Doing oral practice
C:Finding some pictures
D: Doing brief notes
答案: 【Making a draft;Doing oral practice; Doing brief notes】
13、多选题：The basic elements of a company presentation contain ______________.
A:main body
B:Q & A session
C:subject
D: greeting and self-introduction
答案: 【main body;Q & A session;subject; greeting and self-introduction】
14、多选题：What are the preparations before a company presentation?
A:Doing oral practice
B:Making a draft
C:Finding some pictures
D: Doing brief notes
答案: 【Doing oral practice;Making a draft; Doing brief notes】
15、多选题：The basic elements of a company presentation contain ______________.
A:subject
B:main body
C: greeting and self-introduction
D:Q & A session
答案: 【subject;main body; greeting and self-introduction;Q & A session】
16、多选题：What are the preparations before a company presentation?
A: Doing brief notes
B:Doing oral practice
C:Finding some pictures
D:Making a draft
答案: 【 Doing brief notes;Doing oral practice;Making a draft】
第七章 单元测试
1、判断题：Product presentation may be given to the investors to attract additional funding.
A:对
B:错
答案: 【对】
2、判断题：A complete product presentation should include all 6 parts: introduction, outline, body, summary, conclusion, question and answer session.
A:错
B:对
答案: 【错】
3、判断题：It’s advisable to state the outline at the beginning when giving a product presentation.
A:错
B:对
答案: 【对】
4、判断题：Using pictures and visual aids can help to attract the audience’s attention when giving a product presentation.
A:对
B:错
答案: 【对】
5、判断题：You may give a fluent product presentation without practice ahead of time.
A:对
B:错
答案: 【错】
6、判断题：Body language can help to leave a deep impression on the audience.
A:错
B:对
答案: 【对】
7、判断题：A good product presentation should be kept short, simple, engaging and real.
A:错
B:对
答案: 【对】
8、判断题：When using PowerPoint slides, you should try to limit slides to one every minute.
A:错
B:对
答案: 【对】
9、多选题：Keep your product presentation simple. Here “simple” means __________
A:interactive
B:organized
C:clear
D:short
答案: 【organized;clear】
10、多选题：When giving a product presentation, you can use the following non-verbal communication skills: _____________.
A:eye contact
B:moving around
C:confident voice
D:smile
答案: 【eye contact;moving around;confident voice;smile】
11、多选题：Keep your product presentation simple. Here “simple” means __________
A:short
B:interactive
C:clear
D:organized
答案: 【clear;organized】
12、多选题：When giving a product presentation, you can use the following non-verbal communication skills: _____________.
A:moving around
B:smile
C:confident voice
D:eye contact
答案: 【moving around;smile;confident voice;eye contact】
13、多选题：When giving a product presentation, you can use the following non-verbal communication skills: _____________.
A:eye contact
B:smile
C:confident voice
D:moving around
答案: 【eye contact;smile;confident voice;moving around】
14、多选题：When giving a product presentation, you can use the following non-verbal communication skills: _____________.
A:confident voice
B:moving around
C:eye contact
D:smile
答案: 【confident voice;moving around;eye contact;smile】
第八章 单元测试
1、判断题：An annual report is an in-depth and comprehensive overview of a business’ or an organization’s key moments and metrics from the previous year.
A:错
B:对
答案: 【对】
2、判断题：For closely held companies, periodic financial reports are required by law.
A:错
B:对
答案: 【错】
3、判断题：The balance sheet provides a snapshot of the firm’s assets and liabilities.
A:错
B:对
答案: 【对】
4、判断题：There are three Elements in balance sheet, namely assets, liabilities and owner’s equity.
A:错
B:对
答案: 【对】
5、判断题：Assets= liabilities + owners’ equity
A:错
B:对
答案: 【对】
6、判断题：Too much debt in the capital structure can pose a risk during rough periods in the economy, too little debt might be a sign that too little leverage is being used possibly limiting the company’s ability to grow as quickly as their competitors.
A:对
B:错
答案: 【对】
7、判断题：A business presentation is typically carried out using audio/visual presentation material, such as projectors and statistical documents created with presentation software.
A:对
B:错
答案: 【对】
8、判断题：A good presentation can help a professional, or a business stand out from the competition, connect with new clients and make an impression on industry leaders
A:对
B:错
答案: 【对】
9、单选题：Typical annual reports will include some basic reports and statements except ______.
A:New Business Reports
B:Financial Statements
C:Chairman’s Statement
D:Complete list of Board of Supervisors.
答案: 【Complete list of Board of Supervisors.】
10、单选题：The following statements are usually related to improving presentation skills except ______.
A:effectively utilizing visual aids
B:self-confidence
C:quick preparation
D:connecting with the audience
答案: 【quick preparation】
第九章 单元测试
1、判断题：Exhibitors usually sell more products at trade fairs than sales calls.
A:对
B:错
答案: 【错】
2、判断题：It takes a comparatively short amount of time to reach the customers at trade fairs.
A:错
B:对
答案: 【对】
3、判断题：Everyone who visits your display knows the detail of your product or service.
A:对
B:错
答案: 【错】
4、判断题：The most valuable thing a trade fair provides is opportunity for future communication
A:错
B:对
答案: 【对】
5、判断题：Before sending your booth staffers, you need to consider the weather of the place where the trade show is held.
A:错
B:对
答案: 【错】
6、判断题：Asking the non-competing exhibitors about the previous trade fairs is a good way to find the best fairs to attend.
A:错
B:对
答案: 【对】
7、判断题：The key to find the best trade fairs lies in finding the ones that pull in the most decision makers for your industry.
A:错
B:对
答案: 【对】
8、判断题：Offering food the attendees is an excellent idea.
A:错
B:对
答案: 【错】
9、多选题：Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The seller:___________________
A:accept the greeting.
B:Ask specific questions.
C:get a brochure or sample without making a connection.
D: take a seat.
E:Thank the booth attendants.
F:acknowledge the presence of visitors.
答案: 【Ask specific questions.;acknowledge the presence of visitors.】
10、多选题：Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The buyer:__________________
A:get a brochure or sample without making a connection
B:take a seat
C:accept the greeting.
D:acknowledge the presence of visitors.
E:Thank the booth attendants.
答案: 【accept the greeting.;Thank the booth attendants.】
11、多选题：Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The seller:___________________
A:acknowledge the presence of visitors.
B:get a brochure or sample without making a connection.
C:Ask specific questions.
D:Thank the booth attendants.
E: take a seat.
F:accept the greeting.
答案: 【acknowledge the presence of visitors.;Ask specific questions.】
12、多选题：Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The buyer:__________________
A:Thank the booth attendants.
B:accept the greeting.
C:get a brochure or sample without making a connection
D:take a seat
E:acknowledge the presence of visitors.
答案: 【Thank the booth attendants.;accept the greeting.】
第十章 单元测试
1、判断题：Inquiries are usually made by sellers in international trade.
A:错
B:对
答案: 【错】
2、判断题：In response to an inquiry, a quotation may be sent.
A:错
B:对
答案: 【对】
3、判断题：In reply to an inquiry, you can provide more than what are asked for.
A:错
B:对
答案: 【对】
4、判断题：There is no need to reply if you have no interest in the inquiry.
A:错
B:对
答案: 【错】
5、判断题：A quotation is an indication of price without obligation.
A:错
B:对
答案: 【对】
6、判断题：In making a firm offer, clear, complete and final trade terms are not necessary.
A:对
B:错
答案: 【错】
7、判断题：An offer may either be firm or soft.
A:对
B:错
答案: 【对】
8、判断题：A soft offer is an offer without engagement, so it is non-firm offer.
A:对
B:错
答案: 【对】
9、判断题：An inquiry is a request for information regarding the supply of certain goods.
A:对
B:错
答案: 【对】
10、判断题：A counter-offer is virtually a partial rejection of the original offer.
A:错
B:对
答案: 【对】
第十一章 单元测试
1、判断题：It is important to go to a negotiation having done your research.
A:对
B:错
答案: 【对】
2、判断题：We should build trust with the other party, since trust will aid communication.
A:对
B:错
答案: 【对】
3、判断题：A firm offer is not binding on the seller.
A:错
B:对
答案: 【错】
4、判断题：Generally speaking, further orders will follow if the trial order proves satisfactory to both parties.
A:错
B:对
答案: 【对】
5、判断题：In business letters, the handwritten signature is below the complimentary close.
A:错
B:对
答案: 【对】
6、判断题：In a business letter, the salutation goes above the inside address.
A:错
B:对
答案: 【错】
7、判断题：The body part of a business letter usually begins with reference to the previous letter received.
A:错
B:对
答案: 【对】
8、判断题：In the general trading process, usually the seller makes an inquiry.
A:对
B:错
答案: 【错】
9、单选题：An order contains the following items except________.
A:delivery and packing
B:name and article number
C:quality and quantity
D: a firm offer
答案: 【 a firm offer】
10、单选题：The following phases are usually involved in a negotiation process except______.
A:reaching an agreement
B:delivering the goods
C:presenting one’s proposition
D:bargain and compromising
答案: 【delivering the goods】
第十二章 单元测试
1、判断题：In payment in advance method, the importer makes full payment to the supplier before the shipment of goods is done.
A:对
B:错
答案: 【对】
2、判断题：Payment in advance usually takes place when the importer has not long been established.
A:对
B:错
答案: 【对】
3、判断题：Open account payment takes place when the importer has a long credit history and is well known to the seller.
A:错
B:对
答案: 【错】
4、判断题：The bank issues documentary credits to a customer according to his credit-worthiness.
A:对
B:错
答案: 【对】
5、判断题：Collection can be divided into D/P and D/A.
A:对
B:错
答案: 【对】
6、判断题：L/C is the most frequently used means of payment in international trade.
A:错
B:对
答案: 【对】
7、判断题：In L/C transactions, the seller applies to the issuing bank to open a letter of credit.
A:对
B:错
答案: 【错】
8、判断题：In L/C transactions, the issuing band debits the buyer’s account and releases the relevant documents so that the buyer can claim the goods from the carrier.
A:对
B:错
答案: 【对】
9、单选题：The following are different types of remittance except_______.
A:Demand draft
B: Mail transfer
C: Letter of Credit
D:Telegraph transfer
答案: 【 Letter of Credit】
10、单选题：In L/C transactions, _______ is responsible for paying money and tendering documents.
A:the banker
B:nobody
C:the buyer
D:the seller
答案: 【the banker】
第十三章 单元测试
1、判断题：Clear stipulation of the shipment clause is an important condition for the smooth execution of the contract.
A:对
B:错
答案: 【对】
2、判断题：Normally, there is one specific port of shipment and one specific port of destination stipulated in the contract.
A:错
B:对
答案: 【对】
3、判断题：The port of destination should be close to where the goods are manufactured.
A:对
B:错
答案: 【错】
4、判断题：“Prompt shipment” is a typical example to show the delivery date is not definite.
A:错
B:对
答案: 【对】
5、判断题：The port of shipment is usually proposed and determined by the buyer.
A:错
B:对
答案: 【错】
6、判断题：If partial shipment is allowed, the time and quantity of each shipment should be specified clearly in the contract.
A:对
B:错
答案: 【对】
7、判断题：Only if he receives the L/C will the seller ship the goods to the buyer.
A:对
B:错
答案: 【对】
8、判断题：The goods can reach the end users directly after the arrival of the shipment.
A:错
B:对
答案: 【错】
9、单选题：In deciding the date for shipment, considerations must be given to some factors except ______.
A:types of goods
B:production time
C:transportation
D:price of goods
答案: 【price of goods
】
10、单选题：Which of the following factors will not influence the determination of delivery time?
A:quality of goods
B:
amount of orders to fulfill
C:supply of raw materials
D:availability of shipping space
答案: 【quality of goods
】
第十四章 单元测试
1、判断题：It is only the buyer that may file a claim.
A:错
B:对
答案: 【错】
2、判断题：The seller is not responsible for the loss taking place during the transit.
A:对
B:错
答案: 【对】
3、判断题：The seller may also lodge a claim against the buyer if the latter fails to perform the contract.
A:对
B:错
答案: 【对】
4、判断题：It is important to provide proof or evidence when making a claim.
A:错
B:对
答案: 【对】
5、判断题：Referring to the inconvenience and damage caused is an effective way to lodge a claim.
A:对
B:错
答案: 【对】
6、判断题：A claim may be refused if the damage is caused for improper handling.
A:错
B:对
答案: 【对】
7、判断题：If the contract is based on FOB, the seller will not take the responsibility when the goods are damaged on board.
A:对
B:错
答案: 【对】
8、判断题：When writing an adjustment letter, you need to explain the causes of the problem and what measures to be taken.
A:对
B:错
答案: 【对】
9、判断题：When handling claims, it is important to take a positive attitude and be polite.
A:错
B:对
答案: 【对】
10、多选题：A claim can be settled in the following ways:
A:Giving a discount
B:Making a refund
C:replacing the faulty goods
D:compensating for the losses
答案: 【Giving a discount;Making a refund ;replacing the faulty goods;compensating for the losses】
11、多选题：A claim can be settled in the following ways:
A:Giving a discount
B:compensating for the losses
C:Making a refund
D:replacing the faulty goods
答案: 【Giving a discount;compensating for the losses;Making a refund ;replacing the faulty goods】
12、多选题：A claim can be settled in the following ways:
A:Giving a discount
B:replacing the faulty goods
C:Making a refund
D:compensating for the losses
答案: 【Giving a discount;replacing the faulty goods;Making a refund ;compensating for the losses】
13、多选题：A claim can be settled in the following ways:
A:Making a refund
B:replacing the faulty goods
C:Giving a discount
D:compensating for the losses
答案: 【Making a refund ;replacing the faulty goods;Giving a discount;compensating for the losses】
第十五章 单元测试
1、判断题：4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”
A:错
B:对
答案: 【对】
2、判断题：Distribution channel is a way of selling a company’s product either directly or via distributors.
A:错
B:对
答案: 【对】
3、判断题：Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.
A:错
B:对
答案: 【错】
4、判断题：Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.
A:对
B:错
答案: 【对】
5、判断题：Marketing is more than sales.
A:对
B:错
答案: 【对】
6、判断题：Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.
A:对
B:错
答案: 【对】
7、判断题：Market Targeting only means to develop measure of segment attractiveness.
A:错
B:对
答案: 【错】
8、判断题：Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.
A:对
B:错
答案: 【对】
9、多选题：Promotion decisions involve________.
A:Promotion Strategy
B:Advertising
C:Marketing communication budget
D:Public Relations and Publicity
答案: 【Promotion Strategy;Advertising;Marketing communication budget;Public Relations and Publicity】
10、多选题：This process involves___________.
A:Sales
B:Market targeting
C:Market segmentation
D:Market positioning
答案: 【Market targeting;Market segmentation;Market positioning】
11、多选题：Promotion decisions involve________.
A:Public Relations and Publicity
B:Advertising
C:Promotion Strategy
D:Marketing communication budget
答案: 【Public Relations and Publicity;Advertising;Promotion Strategy;Marketing communication budget】
12、多选题：This process involves___________.
A:Market positioning
B:Market segmentation
C:Sales
D:Market targeting
答案: 【Market positioning;Market segmentation;Market targeting】
13、多选题：Promotion decisions involve________.
A:Public Relations and Publicity
B:Advertising
C:Marketing communication budget
D:Promotion Strategy
答案: 【Public Relations and Publicity;Advertising;Marketing communication budget;Promotion Strategy】
14、多选题：This process involves___________.
A:Market positioning
B:Sales
C:Market targeting
D:Market segmentation
答案: 【Market positioning;Market targeting;Market segmentation】
15、多选题：Promotion decisions involve________.
A:Advertising
B:Public Relations and Publicity
C:Marketing communication budget
D:Promotion Strategy
答案: 【Advertising;Public Relations and Publicity;Marketing communication budget;Promotion Strategy】
16、多选题：This process involves___________.
A:Sales
B:Market segmentation
C:Market positioning
D:Market targeting
答案: 【Market segmentation;Market positioning;Market targeting】
第十六章 单元测试
1、判断题：Advertising works best when it’s developed to meet one goal at a time.
A:对
B:错
答案: 【对】
2、判断题：Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.
A:对
B:错
答案: 【错】
3、判断题：The television is the fastest growing advertising media
A:对
B:错
答案: 【错】
4、判断题：Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.
A:错
B:对
答案: 【对】
5、判断题：Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.
A:对
B:错
答案: 【错】
6、判断题：Advertising can serve as a reminder to consumers.
A:错
B:对
答案: 【对】
7、判断题：Advertisement can differentiate the product from its competitors.
A:对
B:错
答案: 【对】
8、判断题：Advertisement can induce consumers to try the product.
A:对
B:错
答案: 【对】
9、单选题：Print publications such as magazines, books, newspapers and ________ (such as annuals) offer a variety of advertising opportunities.
A:leaflets
B:flyers
C:posters
D:Special Issue publications
答案: 【Special Issue publications】
10、单选题：AIDA is an acronym that stands for Attention, Interest, Desire and_______.
A:Achievement
B:Ability
C:Action
D:Aim
答案: 【Action】