大学生创业英语（广西师范大学）智慧树知到章节测试答案

第一章测试
1. 创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教 育的时代使命。（ ）
A:错
B:对
答案:B
2. 本课程能帮助同学们提升英语语言技能和了解创新创业。（ ）
A:对
B:错
答案:A
3. This course has 15 chapters. （ ）
A:对
B:错
答案:B
4. One of the course objectives is o help foster current and prospective Chinese business owners with a learning experience by combining elements of learni ng English vocabulary with usage in the business environment. （ ）
A:错
B:对
答案:B
5. Innovation and entrepreneurship has become the trend of our world and it is the momentum of our national development. （ ）
A:对
B:错
答案:A
6. What is the name of this online course? （ ）
A:College Business English
B:College English for Entrepreneurs
C:Entrepreneurship English
D:English for College students
答案:B
7. Which of the followings does not belong to the course objectives? （ ）……
A:To create an introduction course to business entrepreneurship
B:To create a business
C:To help foster current and prospective Chinese business owners with a lear ning experience by combining elements of learning English vocabulary with usage in the business environment
D:To build a foundation for international cooperation by expanding students’ English ability directly in the area of Business Entrepreneurship
答案:B
8. Which of the followings is incorrect ( ) ?….
A:This course has 11 chapters.
B:Learners of this course have to create a business.
C:One of the course objectives is to create an introduction course to business entrepreneurship.
D:You will gain information on running a business by learning this course.
答案:B
9. Who are our target students？（ ）
A:Internationals who are English speakers looking for an introduction to busi ness entrepreneurship
B:Students in university looking for an elective in Business Entrepreneurship
C:Students who are curious about business creation and development
D:Current business owners looking for more information on running a busin ess
答案:ABCD
10. What will you get after learning this online course? ( )
A:Simple conversation using business lingo and vernacular
B:Increased vocabulary focused on Business/Entrepreneurship
C:Basic concepts of Business Entrepreneurship
D:Resources for creating a business
答案:ABC

第二章测试
1. “Mass entrepreneurship and innovation” has been an effective driver for bot h economic growth and the consistent transition between traditional and ne w growth engines. （ ）
A:对
B:错
答案:A
2. One of the major purposes of Entrepreneurship education is to encourage bot h college students and graduates to broaden their mind and maximize their p otential. （ ）
A:对
B:错
答案:A
3. It is commonly believed that entrepreneurs are risk-takers. （ ）
A:错
B:对
答案:B
4. Entrepreneurial thinking is one of the most relevant skills for the 21stcentury workforce. （ ）
A:错
B:对
答案:B
5. Which of the followings are incorrect? （ ）
A:“Destiny” means “entrepreneurs love what they do”.
B:“Devotion” means “entrepreneurs want to be in charge of their own destiny rather than dependent on an employer”.
C:“Determination” means “once entrepreneurs decide on a course of action, t hey implement it as quickly as possible”.
D:“Decisiveness” means “entrepreneurs make decisions swiftly”.
答案:ABC
6. What are major tasks of the State Council executive meeting?（ ）
A:Make decisions on important items involved in the State Council’s work.
B:Deliberate on drafts of laws and administrative regulations.
C:Discuss urgent social and economic issues.
D:Make new policies.
答案:ABC
7. What does “big business” mean in the following sentence: “Medicine is big bu siness in many countries around the world”? （ ）
A:大生意
B:大企业
答案:A
8. Every organization has to be operated exclusively for profit. （ ）
A:对
B:错
答案:B
9. Jack Ma is the cofounder of Alibaba Group. （ ）
A:对
B:错
答案:A
10. All businessmen are entrepreneurs. （ ）
A:对
B:错
答案:B

第三章测试
1. What does Design Thinking mean? （ ）
A:设计思维
B:设计思路
C:设计方法
D:设计思考
答案:A
2. Design thinking is a series of effective innovation modes. （ ）
A:错
B:对
答案:B
3. Which of the followings is incorrect? （ ）
A:A good point of view should provide focus and frames the problem.
B:Test is the mode of your design process in which you aim to generate radic al design alternatives.
C:Empathy is the foundation of a human-centered design process.
D:The define mode is critical to the design process because it explicitly expre sses the problem you are striving to address through your efforts.
答案:B
4. Prototyping is used for many reasons, including empathy gaining, exploratio n, testing and inspiration. （ ）
A:错
B:对
答案:B
5. What are the modes of design thinking？（ ）
A:empathize
B:test
C:define
D:ideate and prototype
答案:ABCD
6. Group travelling and adventure represent two different modes of thinking. （ ）
A:错
B:对
答案:B
7. Adventure reflects managerial thinking which emphasizes efficiency. （ ）
A:错
B:对
答案:A
8. Group travelling reflects entrepreneurial thinking. （ ）
A:错
B:对
答案:A
9. Which of the followings is incorrect? ( )
A:Bird-inhand Principle means, to start your business, the resources that you have alr eady owned are better than unreachable resources.
B:Affordable Loss Principle suggests evaluating your affordable loss in advan ce.
C:Lemonade Principle encourages entrepreneurs to be negative when encou ntering difficulties.
D:It is important to realize that contingencies will happen in the process of cr eating a business.
答案:C
10. Which of the followings is incorrect? ( )
A:Pilot-in-theplane Principle means entrepreneurs should learn to control the moving dire ctions.
B:In the eyes of expert entrepreneurs, negative contingencies are not the cost , but new resource.
C:Lemonade Principle tells us to embrace uncertainty or contingency during t he process of creating a business.
D:Entrepreneurs can create the predictable future.
答案:D

第四章测试
1. In the “STRETCH” framework, “S” refers to Social Needs. （ ）
A:对
B:错
答案:A
2. In the “STRETCH” framework, the first “T” refers to Team-building. （ ）
A:错
B:对
答案:A
3. In the “STRETCH” framework, “R” refers to Resources. （ ）
A:对
B:错
答案:A
4. In the “STRETCH” framework, “E” refers to Evaluation. （ ）
A:错
B:对
答案:B
5. In the “STRETCH” framework, the second “T” refers to Targets. （ ）
A:错
B:对
答案:A
6. In the “STRETCH” framework, “C” refers to Contingency. （ ）
A:错
B:对
答案:B
7. In the “STRETCH” framework, “H” refers to How to run your business? （ ）
A:错
B:对
答案:B
8. The word STRETCH cannot have a positive meaning: to make business or ent repreneurship project bigger and farther. （ ）
A:对
B:错
答案:B
9. The word “stretch” literally means to cause something to reach, often as far a s possible, in a particular direction. （ ）
A:对
B:错
答案:A
10. This course uses “STRETCH”, as a framework, to correspond with the main st eps of creating a business. （ ）
A:错
B:对
答案:B

第五章测试
1. “Those products or services that fill the needs or wants of a large part of soci ety” is the definition of what vocabulary term? （ ）
A:Social Relations
B:Customers’ Needs
C:Social Needs
D:Market
答案:C
2. Brainstorming means “an activity during which the sole purpose is to develo p ideas”. （ ）
A:对
B:错
答案:A
3. Competitor means “a person or business who sells a similar product or servic e as you”. （ ）
A:错
B:对
答案:B
4. NGO stands for Governmental Organization. （ ）
A:对
B:错
答案:B
5. Western culture is more ________________ than Chinese culture. （ ）
A:individualistic
B:indirect
C:hierarchical
D:dignity oriented
答案:A
6. Linell Davis suggested that a better translation for 面子 was what? （ ）
A:Honor
B:Dignity
C:Integrity
D:Face
答案:B
7. Using hints and subtle speech while speaking, is an example of what? （ ）
A:Direct Communication
B:Disrespectful Communication
C:Miscommunication
D:Indirect Communication
答案:D
8. Using the word profit, which sentences are correct? （ ）
A:It mostly profit that the business makes.
B:We spent less money this year and our profits increased.
C:Profits is inescapable with a great business plan.
D:We can profit from this situation.
答案:BD
9. Which sentence is correct? （ ）
A:Group brainstorming are one way of coming up with ideas because more h eads can have come up with more ideas than just one head thinking.
B:Group brainstorming isn’t one way of coming up with ideas because more heads can’t come up with more ideas than just one head thinking.
C:Group brainstorming isn’t one way of coming up with ideas because more h eads can come up with more ideas than just one head thinking.
D:Group brainstorming is one way of coming up with ideas because more hea ds can come up with more ideas than just one head thinking.
答案:D
10. Group Brainstorming is when several people gather to come up with ideas.
A:错
B:对
答案:B

第六章测试
1. Which of the followings is incorrect about “mission statement” ?（ ）
答案:A
2. How many interpretations of SMART goals was/were introduced in this chap ter?（ ）
A:1
B:3
C:4
D:2
答案:D
3. Which of the followings is incorrect in the SMART system? （ ）
A:M stands for manageable.
B:R stands for reachable.
C:S stands for special.
D:A stands for action-oriented.
答案:D
4. A company’s values should align to its mission. （ ）
A:错
B:对
答案:B
5. A goal is “an observable and measurable end result having one or more objec tives to be achieved within a more or less fixed timeframe. （ ）
A:对
B:错
答案:A
6. Usually the higher-level goals only can be reached as the lowerlevel goals have been attained. （ ）
A:对
B:错
答案:A
7. A SMART goal is a short acronym for a particular standard and criterion in go al setting process.（ ）
A:错
B:对
答案:B
8. Which of the followings are business goals? （ ）
A:Increase traffic on your business website or blog/WeChat .
B:Hire your first employee.
C:Create a new product.
D:Reduce ongoing business expenses.
答案:ABCD
9. Which of the followings belongs to the process of creating a mission stateme nt? （ ）
A:Discuss the statements and come up with one sentence everyone agrees wi th.
B:Communicate it to everyone in your company, when you have finalized you r mission statement.
C:Ask your business partners or core team members to do the same thing
D:Try to write a sentence to describe the purpose of your business.
答案:ABCD
10. A mission statement is a summary which defines.（ ）
A:who you are
B:do it for whom
C:what you do
D:how to do it
答案:ABCD

第七章测试
1. In the 21st century, people with abundant and excellent resources are easy to be successful. （ ）
A:错
B:对
答案:B
2. Resource means money and possessions, especially a large amount of money used for producing more wealth or for starting a new business. （ ）
A:对
B:错
答案:B
3. KAR model is based on the means of Effectuation proposed by Professor Sara s Sarasvathy. （ ）
A:错
B:对
答案:B
4. In KAR model, “K” refers to Knowledge, “A” refers to Abilities and “R” refers t o Resources. （ ）
A:对
B:错
答案:B
5. Business letters are used for longer or more official messages. （ ）
A:对
B:错
答案:A
6. An email is a message that is sent and received electronically over a computer net work. （ ）
A:错
B:对
答案:B
7. Tangible resources include （ ）.
A:capital resources
B:physical resources
C:human resources
D:technological resources
答案:ABCD
8. Intangible resources include （ ）.
A:policy resources
B:information resources
C:physical resources
D:Social resources
答案:ABD
9. In this chapter, resources that college student entrepreneurs use are （ ）.
A:social resources and alumni resources
B:enterprise resources
C:government resources
D:resources in colleges and universities
答案:ABCD
10. What are the qualities of effective business communication? （ ）
A:briefness and organization
B:courtesy and suitability
C:punctuation and form
D:clarity and relevance
答案:ABD

第八章测试
1. SWOT Analysis: what does the “O” stand for? （ ）
A:Outstanding
B:Occasions
C:Opportunities
D:Original
答案:C
2. Sometimes an investor will end their position in your company, what is their plan called? （ ）
A:Termination Contract
B:Termination Plan
C:Exit Clause
D:Exit Strategy
答案:D
3. SWOT Analysis: what does the “T” stand for? （ ）
A:Threats
B:Transitions
C:Tactics
D:Troubles
答案:A
4. USP stands for? （ ）
A:Unique Selling Proposition
B:Under Sold Parts
C:Uniform Stock Profit
D:Under Sales Penalty
答案:A
5. Jim has a pool construction business and Bob has a pool cleaning business. B ob gets the most repeat business. （ ）
A:对
B:错
答案:A
6. “What areas are you lacking in that need improvement?” is a question from o ur SWOT framework. Which category does it belong to? （ ）
A:Threats
B:Opportunities
C:Strengths
D:Weaknesses
答案:D
7. Revenue – Expenses = Profit （ ）
A:对
B:错
答案:A
8. Which section does this question belong to: Why do you want to do this, reall y? （ ）
A:Technical Feasibility
B:Market Feasibility
C:Financial Feasibility
D:Team Skills and Desire
答案:D
9. What is a business’ customer base? （ ）
A:The group of customers that give repeat business and stay over long period
B:The customers we spend time and money to gain to purchase one time
C:The first 100 customers of a business necessary to create a profit
D:The first customers that form the base of the business
答案:A
10. Which statement best describes Value Proposition? （ ）
A:A market point where supply and demand are in equilibrium.
B:An arbitrary analysis of a business’ worth due to sale volume and intellectu al property licenses.
C:Why should a person do business with you and not with another similar pr oduct/service?
D:This is a specific point at which the sale volume is maximized because the c ustomer believes the price paid is lower that it should be for what they receiv ed. Also known as bang-for-buck.
答案:C

第九章测试
1. Most great businesses are a one-person show. ( )
A:错
B:对
答案:A
2. Business partners, like parents and spouses, are rarely perfect. ( )
A:对
B:错
答案:A
3. Entrepreneurs wear many hats.” means they take on a lot of roles when runn ing a business. ( )
A:错
B:对
答案:B
4. The most obvious advantage of hiring employees is that you will have a lot of free time to do whatever you want. ( )
A:错
B:对
答案:A
5. Personal or professional conflicts can slow down the workflow and sour the workplace atmosphere. ( )
A:错
B:对
答案:B
6. Entrepreneurial team refers to an effective working group formed by two or more people who have certain interests and have a direct impact on the decis ions of the team and the enterprise. ( )
A:错
B:对
答案:B
7. Which is not the disadvantages of hiring employees? ( )
A:Establishing more detailed work place rules and policies
B:Having others to share the work
C:The added expenses
D:A large amount of paperwork
答案:B
8. In the course of weighing the decision to hire employees, what basic question s will you need to answer? ( )
A:Are you ready to be a boss?
B:Do you have the people skills required to manage employees?
C:Can you share control?
D:Can you afford employees?
答案:ABCD
9. The entrepreneurial team is composed of five elements. What are they? ( )
A:Performance
B:Plan
C:Place; Power
D:Purpose; People
答案:BCD
10. We have mentioned some useful settings of training and development. What are they? ( )
A:Classes.
B:Seminars
C:Workshops
D:Conferences and Expos
答案:ABCD

第十章测试
1. Business ownership is without any risks or contingencies. ( )
A:错
B:对
答案:A
2. Being fully responsible means the success or failure of your business rests on you. （ ）
A:错
B:对
答案:B
3. Facing these challenges can get scary and lonely, especially if you don’t have t he emotional support of family and friends. ( )
A:对
B:错
答案:A
4. A startup can go under for only one reason. ( )
A:对
B:错
答案:B
5. The factors that lead to catastrophe are often refused to be acknowledged un til the ship is already sinking. ( )
A:对
B:错
答案:A
6. Desai recommends seeking out failure in order to learn. ( )
A:错
B:对
答案:A
7. How long after the initial pivot, Fab decided to pivot again? ( )
A:Two months later
B:Two years later
C:We did not mention it.
D:One year later
答案:B
8. Which is not the excuse keeping you from taking the “next step”? ( )
A:I don’t have enough resources/knowledge/connections.
B:This idea isn’t big enough or good enough to be a full-fledge business.
C:Failure is a far better teacher.
D:I don’t know which avenue to pursue.
答案:C
9. Creative thinking is a thought process that involves looking at a situation or object in new ways.
A:对
B:错
答案:A
10. A pivot generally means that a business is looking to find a to prevent thems elves from growing stagnant. Hypothetically a startup should constantly be e valuating dat
A: measuring the marke, contemplating new strategies,testing n ew products.
A:错
B:对
答案:B

第十一章测试
1. Capital means financial assets of a business. （ ）
A:错
B:对
答案:B
2. You should only use one method to raise money for a business idea. （ ）
A:对
B:错
答案:B
3. Startup Capital means the financial assets that are used to get a business up a nd running. （ ）
A:错
B:对
答案:B
4. Using your own, close friends’, or family’s financial assets to finance your bus iness idea is called? （ ）
A:Friends’ Help
B:Bootstrapping
C:Venture Capitalist
D:Crowdfunding
答案:B
5. Publically advertising for people to invest their money into your business ide a but won’t become part owners or shareholders is called? （ ）
A:Bootstrapping
B:Crowdfunding
C:Publicity
D:Venture Capitalist
答案:B
6. Blockchain means a digital technology that records all digital currency transa ctions occurring on a decentralized exchange. （ ）
A:错
B:对
答案:B
7. Cryptographic Currency means a digital or virtual currency. （ ）
A:对
B:错
答案:A
8. Business Incubator means an organization that is designed to help get startu p businesses off the ground and running. （ ）
A:错
B:对
答案:B
9. What are some questions from the lesson that need to be asked to determine what method of receiving payments is implemented? （ ）
A:Is your business a people facing business with retail stores?
B:Will your business only do business to business transactions?
C:What is the easiest method for the customer to pay via?
D:What type of business idea and implementation do you have?
答案:ABD
10. Blockchain was primarily created to address some perceived shortcomings in the traditional banking system.
A:对
B:错
答案:A