经管学术英语（山东管理学院）智慧树知到章节测试答案
第一章测试
1.What is marketing?（ ）
A:marketing is discovering and giving consumers what they want and need.
B:Marketing is not only selling and advertising. C:Marketing broadly includes
services、events、 experiences、places and so on D:Market offerings are not limited
to physical products.
答案:ABCD
2.Marketing is discovering and giving consumers what they want and need, and
doing this at a profit. （ ）
A:错 B:对
答案:B
3.What does the process of marketing research include? （ ）
A:problem definition B:searching for and collecting information C:analyzing data
D:the findings and the implications
答案:ABCD
4.Companies should do marketing research before designing flexible marketing
strategies.（ ）
A:对 B:错
答案:A
5.What is distribution research?（ ）
A:studies of premiums, coupons, and deals B:Research of import and export
regulations and practices. C:examining brand preferences and brand attitude
D:Purchase behavior study
答案:B
6.Brand awareness research are often conducted by companies to assess their
positions in the market.（ ）
A:对 B:错
答案:A
7.Primary data are previously collected data for another purpose. （ ）
A:对 B:错
答案:B
8.Primary data is collected specifically for the research problem under study. （
）
A:对 B:错
答案:A
9.What are included as the different types of qualitative research methods?（ ）
A:focus groups discussion B:in-depth interview C:data collection for online
questionnaires D:case study research
答案:ABD
10.SWOT analysis is a process where the management team identifies the internal
and external factors that will affect the company's future performance. （ ）
A:错 B:对
答案:B
第二章测试
1.Where there is the international business, there is intercultural
communication.（ ）
A:对 B:错
答案:A
2.What expressions concerning culture onion theory is correct?（ ）
A:The second skin is heroes. These people can be real or imagery. B:Values are
the innermost " skin of the onion" and they include principles, goals, or
standards ect. C:The Outer layers of the culture onion consists of symbols such
as the way people are dressed, the language they speak. D:The third skin is
rituals. Festivals, religious practices belong to this category.
答案:ABCD
3.There’s neither superior nor inferior characteristics of culture.（ ）
A:对 B:错
答案:A
4.What is not the characteristics of large power distance cultures?（ ）
A:Subordinates are often very respectful to their leaders. B:Employees expect
their bosses to make decisions for them. C:The superiors make the decision and
are entitled to more privileges. D:Employees have the rights and feels free to
complain.
答案:D
5.Collectivists emphasize building relationships with others and task
accomplishment becomes an indirect or secondary goal. （ ）
A:错 B:对
答案:B
6.What are the features in high masculinity cultures?（ ）
A:Males dominate a significant portion of the society B:Females dominate a
significant portion of the society. C:Demonstrating your success is not
welcomed. D:Demonstrating your success are seen as positive characteristics.
答案:AD
7.Glocalization, which means globalization and localization, is very important
in international marketing. （ ）
A:对 B:错
答案:A
8.Business culture of high uncertainty avoidance society has the following
features （ ）
A:Employees would prefer to keep their pension funds in a safe and low interest
account. B:Employees tend to prefer to try anything new. C:Employees are not
likely to try anything new. D:Employees are willing to have their pension funds
invested in the stock market
答案:AC
9.Countries with short-term orientation prefer to invest in lifelong personal
networks.（ ）
A:错 B:对
答案:A
10.What are the principles that we should keep in mind n academic writing?（ ）
A:modesty B:clarity C:formality D:efficiency
答案:ABCD
第三章测试
1.___________requires that the company could be the lowest cost producer, yet
not offer the lowest-priced products or services.（ ）
A:Vertical integration B:Global product strategy C:Cost leadership D:Product
differentiation
答案:C
2.The start-up has made itself a leading supplier of information technology
___________.（ ）
A:infrastructure B:transport C:consequences D:dominance
答案:A
3.Unlike persuasive writing, an argumentative essay is more concerned with
________ than with behaviors.（ ）
A:evidence B:topic C:logical thinking D:beliefs
答案:D
4.In the introduction of argumentation, what content can you cover? （ ）
A:Use the reasons to form the outline B:Ask a provocative question or
challenging a popular belief C:Identify the issue clearly D:Create interest on
the part of the reader
答案:BCD
5.What things should you be avoided in writing a conclusion?（ ）。
A:Describing specific data or evidence B:Asking a question that leaves the
reader uncertain C:Re-emphasizing the importance of the issue D:Just rephrasing
the main idea
答案:ABD
6.What should be covered in an argument paragraph? （ ）
A:Topic sentence B:Evidence and reasoning C:Data and examples D:Closing sentence
答案:ABD
7.Cultural and institutional influences inform and constrain the strategic
development of organisations.（ ）
A:对 B:错
答案:A
8.Product differentiation refers to the effort of organizations to offer a
unique value proposition to consumers. （ ）
A:对 B:错
答案:A
9.Cost Leadership is a strategy that organizations implement by providing their
products and services as high as consumers are willing to pay. （ ）
A:错 B:对
答案:A
10.Integrity, collaboration, proactivity and creativity are the values of
Tencent. （ ）
A:对 B:错
答案:A
第四章测试
1. Remember，nothing hurts concentration______reading too slowly. （ ）
A:instead of B:rather than C:as well as D:more than
答案:D
2. Never before _______ so rapidly developing as it is today. （ ）
A:has been our country B:our country been has C:has our country been D:our
country has been
答案:C
3. The house was quiet in the night，_______ the occasional coughing from my
throat. （ ）
A:such as B:as for C:instead of D:except for
答案:D
4. He’ll get _____ his disappointment and be cheerful again by tomorrow morning.
（ ）
A:over B:away C:out of D:through
答案:A
5. You'd better leave things ________ if you don’t know how to deal with them. （
）
A:off B:over C:alone D:out
答案:C
6. Young people are keener ___ high pay and promotion but less concerned with
security and job satisfaction than older people. （ ）
A:on B:at C:to D:for
答案:A
7. If a policy does not ________ with a society's values, the likelihood of
success diminishes. （ ）
A:coincide B:combine C:confirm D:cohere
答案:A
8. He did not _____ easily, but was willing to accept any constructive advice
for a worthy cause （ ）
A:compromise B:approach C:wrestle D:communicate
答案:D
9. If more than one item is ordered, they will be _______ in separate packages.
（ ）
A:Dispatched B:deprived C:discharged D:derived
答案:A
10. These books are worth next to ________ to them if they do not want to read.
（ ）
A:Anything B:something C:nothing D:everything
答案:C
第五章测试
1.Components of a business model may NOT include （ ）.
A:growth model B:market segment C:Customer eating habits D:customer value
proposition
答案:C
2.Which ones are types of innovation?（ ）
A:Process improvement B:Service innovation C:Product development D:Business
Model Innovation
答案:ABCD
3.A firm’s customer value proposition depends on （ ）.
A:its products/services and their attributes B:its reputation/image C:profits
and monetizing strategies D:relationships with customers
答案:ABD
4. Innovation is not one of the most important driving factors for the long-term
success of companies. （ ）
A:对 B:错
答案:B
5. The first three parts of the innovation process make up the fuzzy front end
of the innovation process. （ ）
A:对 B:错
答案:A
6. A business model is a framework or recipe for making money—for creating and
capturing value. （ ）
A:错 B:对
答案:B
7. Market segment is the structure through which a firm monetizes the value
proposition that it offers customers. （ ）
A:对 B:错
答案:B
8. The higher the willingness of customers to pay, the better a firm’s chances
of obtaining high prices for the benefits offered to customers. （ ）
A:对 B:错
答案:A
9. Skimming and scanning are two very different strategies for speed reading. （
）
A:错 B:对
答案:B
10. An abstract is a short summary of a longer work (such as a thesis,
dissertation or research paper). （ ）
A:对 B:错
答案:A
第六章测试
1.What are the functions of human resource management?（ ）
A:Human resources planning B:Training and development C:Performance evaluation
D:Compensation and benefits
答案:ABCD
2. Compensation and benefits are good means for an organization to recruit and
retain quality employees. Well-designed compensation and benefits can help
motivate employees to excel each day at work. （ ）
A:错 B:对
答案:B
3. the organization's performance objectives are determined by the company's
strategy, development planning and corporate objectives.（ ）
A:对 B:错
答案:A
4. International human resource management is based on human resource management
with the addition of cross-cultural and international factors.（ ）
A:错 B:对
答案:B
5. Paraphrasing is about substituting words for other words and changing the
word order of the original sentence.（ ）
A:错 B:对
答案:A
6. Grammatically speaking, when we want to mention what somebody else has said,
we can choose direct speech or indirect speech.（ ）
A:对 B:错
答案:A
7. Indirect speech, also referred to as reported speech.（ ）
A:对 B:错
答案:A
8. You could make your paraphrases relevant, accurate and integrated by using
FRANCIS.（ ）
A:对 B:错
答案:A
9. Paraphrases should be used to further the arguments that are being developed
in the essay. （ ）
A:错 B:对
答案:B
10. A useful paraphrasing technique is the following one, which consists of ：（ ）
A:Write down in note form, and in your own words, what the text says. B:Read the
original piece of text repeatedly, until you really understand its meaning.
C:Put the original text away. D:Decide how the ideas from the original text fit
into your essay
答案:ABCD
第七章测试
1. The post-’80s shoppers liked_______.（ ）
A:cost-effective products B:the brand C:fashion products D:an integrated
platform
答案:A
2.New Retail is a ______ that bridges e-commerce, physical retail, and logistics
in order to improve the efficiency of selling and buying, as well as improving
customers’ shopping experience.（ ）
A:payment transactions B:in-store experience C:physical store D:transformative
business model
答案:D
3.Unlike other automakers, Tesla doesn’t ________ revenue simply by making
cars.（ ）
A:generate B:transform C:decline D:convert
答案:A
4.What are the characteristics of Oriental Selection’s livestreamers? （ ）
A:Stories about Agricultural Product B:Bilingual Teaching C:Own Experiences
D:Online Shopping
答案:ABC
5.What does Suning’s business scope cover?（ ）
A:Retail B:Real estate C:Catering services D:Financial services
答案:ABD
6.What are the tips of using visual aids? （ ）
A:Make visuals clear and show simple messages B:Includes many font types in
PowerPoint C:Use color effectively D:Explain visual aids
答案:ACD
7.New retail is a transformative business model that enables seamless engagement
between the online and offline worlds.（ ）
A:对 B:错
答案:A
8. When you are given a question to answer in your presentation, you don’t need
to narrow down the topic. （ ）
A:对 B:错
答案:B
9.Extended example makes the point far more vividly. （ ）
A:错 B:对
答案:B
10.The infrastructure project is a key part of China’s Belt and Road initiative
. （ ）
A:对 B:错
答案:A
第八章测试
1.Negotiation is defined as“an agreement between two or more parties, with all
parties having the right to veto”.（ ）
A:对 B:错
答案:A
2.Business negotiation refers to the behavior and process of negotiation between
different interest groups on mutual rights and obligations in business
communication for the purpose of economic interests.（ ）
A:对 B:错
答案:A
3.International business negotiation has both the characteristics of general
business negotiation and the particularity of international economic activities,
which is manifested in the following aspects, they are: （ ）
A:High quality negotiators B:obvious transnational characteristics C:Strong
policy constraints D:Cultural differences
答案:ABCD
4.Business etiquette refers to the etiquette norms followed by business
personnel in order to establish a good personal and corporate image. （ ）
A:错 B:对
答案:B
5.The difference between a win-win outcome and compromise lies in the
negotiator's focus.（ ）
A:对 B:错
答案:A
6.Effective planning is not crucial to meeting negotiation objectives.（ ）
A:错 B:对
答案:A
7.Citing is mentioning a source in your essay, such as an article or book,
especially as an example or proof of what you are saying.（ ）
A:错 B:对
答案:B
8. In the academic writing, When you quote, you don’t need to give the name of
the author, the year and the page number. （ ）
A:对 B:错
答案:B
9.To help you plan your essay better you could also add approximate word counts
to the different parts of the essay outline. （ ）
A:对 B:错
答案:A
10. When you are asked to write a different genre, use your essay writing skills
but adapt your style and format.（ ）
A:对 B:错
答案:A