实用商务英语（嘉兴大学）智慧树知到章节测试答案

1. Wholesalers buy goods from manufacturers or importers and then sell them to the end customers in small quantities. ( )
参考答案: 错
2. Your interest, expertise and experience are all very important when starting business. ( )
参考答案: 对
3. If you start a business selling services, you may or may not need a storefront of some kind. In chinese, "storefront " is（ ）
参考答案: 店面，店铺
4. Not being complete independent is one of the advantages of the franchise . ( )
参考答案: 错
5. Which of the following can be included into the body part of a job application letter? ( )
参考答案:The purpose of writing the letter. ###Appreciation for being considered for the job. ###Personal information (gender, work experience, educational background,etc.)
第二章测试
1. In production process, lean manufaturing training is adopted to help manufacturers to improve greater markup. ( )
参考答案: 对
2. The duties of the operations department are to find out what the consumers want through marketing research. ( )
参考答案: 错
3. The common aspects that need to be considered in operations management are as follows_________? ( )
参考答案: production process ###inventory management ###supply chain
4. Which of the following concept is commonly adopted to manage the inventory of a company? ( )
参考答案:Just-in-time (JIT)
5. The elements that need to be included in minutes writing are__________. ( )
参考答案: a follow-up meeting schedule ###topics discussed and resolutions made at the meeting ###attendees and absentees of the meeting ###time and place of the meeting
第三章测试
1. Mortgaging is a common way of startup fund raising. ( )
参考答案: 对
2. It’s easy for startup companies to get bank loans nowadays. ( )
参考答案: 错
3. Which of the following sources can provide new companies a hefty sum of capital?( )
参考答案: Venture capital companies
4. In what ways do angel investors make investments in a startup? ( )
参考答案: Invest through angel investor networks ###Invest through angel investor funds ###Invest through crowd funding platforms ###Invest their money directly into a new company
5. Which part can be omitted(去除) in memo writing? ( )
参考答案: signature (签名/落款) ###salutation (问候语) ###letterhead (信件抬头)
第四章测试
1. A customer's knowledge about brand factors includes ___________. ( )
参考答案: reputation ###features ###values ###specifications
2. Brand awareness is crucial in persuading, informing and reminding both potential and existing customers towards making a brand decision. ( )
参考答案: 对
3. Brand recall refers to how well people connect a brand with products, ideas, taglines, and other attributes. ( )
参考答案: 错
4. Extending your brand in every aspect of corporate life is the strategy of ___________. （ ）
参考答案: integrating your brand
5. In writing a business proposal, it is important to remember not to turn the opening into an introduction to or overview of your company. ( )
参考答案: 对
第五章测试
1. Higher Engagement is one of the benefits of digital advertising. ( )
参考答案: 对
2. The advance of high-speed mobile networks and the penetration of mobile devices contributes to the the growth of online advertising.（ ）
参考答案: 对
3. Behavioral data providers can rely on _______ to collect a customer's information. ( ）
参考答案: online searches ###purchasing history ###internet browsing habits
4. _______ are generally used in e-commerce like eBay and Amazon. ( )
参考答案: Promoted listings
5. The language of notice and announcement should be straightforward, concise, simple, accurate and formal. ( )
参考答案: 对
第六章测试
1. Cross-border e-commerce involves the sale or purchase of products via online shops across national borders. ( )
参考答案: 对
2. The main target markets of China's cross-border e-commerce are Russia and Brazil. ( )
参考答案: 错
3. Which of the following makes it convenient to deliver large goods from one country to another?( )
参考答案: overseas warehouses
4. User-generated content (UGC) is an effective way to improve customer experience, which is delivered and shared in interactive ways like ? ( )
参考答案: VR / AR ###live streaming ###posts ###short videos
5. Which of the following statements about email writing is not true? ( )
参考答案: You can use the same closing sentences in formal and informal emails.
第七章测试
1. By handling potential undesirable situations, business travelers can develop their_________. ( )
参考答案: problem-solving skills
2. If you travel by air, you are likely to be contributing to environmental pollution. ( )
参考答案: 对
3. Items such as spray paint and fireworks are not prohibited at security check. ()
参考答案: 错
4. There is no need to put a power adapter in your suitcase before you travel to other countries because it is universal in most countries. ( )
参考答案: 错
5. In writing a formal business letter, writers should add a comma after complimentary close. ( )
参考答案: 对

第八章测试
1. Thanks to the technological advances, automated self-service systems can replace humans in handling customer care issues. ( )
参考答案: 错
2. Providing quality customer service is a win-win strategy for both businesses and customers. ( )
参考答案: 对
3. An online business can build customer trust if it can（ ）.
参考答案: add a physical address
4. An online customer community can be in the form of ( ).
参考答案: wechat subscriptions ###weibo group ###message board ###webinar
5. Replies to claims should always be courteous, even if the claim is unfounded. ()
参考答案: 对
第九章测试
1. There are various etiquettes in the world, like church etiquette, drinking etiquette, concert etiquette, and so on. （ ）
参考答案: 对
2. Mobile technology has led to the instant gratification generation and patience is no longer a virtue. （ ）
参考答案: 对
3. To be efficient, you can check your e-mail messages anywhere, even in the elevator. （ ）
参考答案: 错
4. Business formal is appropriate for the professions EXCEPT ( )
参考答案: tech companies
5. The elements that should be included in business invitation writing are ( )
参考答案: date, time, and venue of the business event ###representative’s name, designation, and the name of the company ###more details such as special guests or activities ###reason or purpose of the business event
第十章测试
1. Corporate culture is often called the character of an organization. ( )
参考答案: 对
2. Which of the following descriptions about corporate culture is true? （ ）
参考答案: Companies with adhocracy culture（发展式文化）value individuality.
3. A company should keep its physical conditions pleasant. ( )
参考答案: 对
4. A single poor performer in a team won’t result in low team morale. ( )
参考答案: 错
5. What sections does a business report usually include? （ ）
参考答案: Introduction ###Findings ###Recommendation ###Conclusion